Specialty Network SLLC – Proton, Malaysia’s leading automaker, officially launched its first electric vehicle, the e.MAS 7, on Monday. The EV’s release marks a significant milestone as the country pushes for greener transportation and strives to cement its role in the global EV supply chain.
With two versions—basic and premium—Proton’s e.MAS 7 enters the market at competitive prices:
The e.MAS 7 offers modern EV technology and a sleek design at a fraction of the cost compared to rivals like Tesla and BYD, making it an appealing choice for budget-conscious EV buyers.
Malaysia has big plans when it comes to electric mobility. The government is aiming for EVs and hybrids to account for 20% of all new car sales by 2030.
Recent figures show a growing interest among Malaysians, with sales of battery electric vehicles (BEVs) increasing 112% in the first half of the year.
Speaking at the e.MAS 7 launch, Prime Minister Anwar Ibrahim expressed optimism about Malaysia’s future as a key player in the EV sector:
“I hope Proton’s e.MAS 7 can eventually be produced here in Malaysia. It’s time we involve more local businesses and talents in EV manufacturing.”
This ambition not only supports sustainability goals but also has the potential to drive economic growth through job creation and local innovation.
Proton’s leap into the EV market is backed by its partnership with Chinese auto giant Geely. Geely holds a 49.9% stake in Proton, while the majority ownership lies with Malaysian conglomerate DRB-HICOM.
This collaboration is key to Proton’s ability to bring cutting-edge EV technology to Malaysian consumers. Geely’s expertise ensures that the e.MAS 7 delivers:
So, what’s the big deal about Proton’s e.MAS 7? Here’s what sets it apart:
The e.MAS 7 bridges the gap between affordability and functionality, giving Malaysians a realistic path to electric vehicle ownership.
The introduction of Proton’s first EV is more than just a new product launch—it signals a shift toward a greener, more sustainable Malaysia. Here’s why this matters:
With growing competition in the Malaysian EV market, including big names like Tesla and BYD, Proton’s e.MAS 7 stands out as a homegrown solution that combines quality with affordability.
Proton’s e.MAS 7 is just the beginning of Malaysia’s journey toward becoming an EV powerhouse. As demand for electric vehicles grows, the focus will shift to local manufacturing, increased infrastructure, and policies that support green transportation.
The government’s goal to have EVs make up 20% of all car sales by 2030 is ambitious, but Proton’s affordable offering brings the target within reach.
Proton’s launch of the e.MAS 7 is a game-changer for Malaysia’s EV market. It’s affordable, reliable, and built to meet the needs of modern drivers.
By combining advanced technology, competitive pricing, and support from Geely, Proton has positioned itself as a key player in the race for a greener future. As Malaysia continues to embrace electric mobility, the e.MAS 7 is set to drive the nation closer to its sustainability goals.
If you’re in the market for an electric car, Proton’s e.MAS 7 might just be the perfect choice to join the EV revolution.
